Next showdownFootball Full TestSee the ODS schedule
Why ODS exists

Sport has a high-cost, low-entertainment problem.

Traditional competition can require substantial time, infrastructure and operating cost, while still producing isolated contests with uneven stakes and limited audience value.

Our response
ODS connects multiple contests through one live leaderboard, making every score consequential and every position worth following.

Its sport-adaptable format and live technology allow organisations to stage more concentrated, trackable and entertaining competition, in as little as a single day or across multiple event days.

Our direction

One ambition.
Three clear commitments.

Vision

A world in which organisations can launch their own Showdowns, and every event strengthens one connected competition network.

10 year horizon
Purpose

Make great competition more entertaining and more efficient to create.

Mission

Build the format, live technology and operating model that enable organisations to stage connected competition across sports and locations.

Team

Built across four
essential functions.

ODS brings together the capabilities required to design, operate and grow a new competition format.

01

Competition & Format

Rules, race mechanics and the participant experience.

02

Technology & Data

Live leaderboards, match data and digital infrastructure.

03

Event Operations

Venue delivery, production and repeatable event systems.

04

Media & Commercial

Storytelling, audience development and partnerships.

How we workODS is built by a focused core team, working with specialist technology, production, media and event partners.